retail & experiential marketing
experiential marketing & product launch
Create engaging and immersive experiences that encourage trial, learning, usage and sales, as part an overall go-to-market strategy.
Through multiple consumer research field studies the following insights were learned providing a clear path to a sound strategy:
Consumers are often intimidated by technology, more specifically device complexity.
Consumers wanted the opportunity to learn, interact with and experience live devices prior to purchase without pressure from sales representatives.
Consumers wanted the latest consumer electronics enabling them to communicate wirelessly, share photographs/video and interact via social media - anytime, anywhere.
An immersive consumer presentation and in-store experience was created and executed throughout the AT&T retail network. The experiential presentation contained live devices allowing consumer interaction and a "real life", "real time" experience. The presentation allowed for the handling and trial of live devices, product information/specifications and connectivity for voice, internet, talk and/or text.
early print advertising
Experiential displays successfully engaged consumers through introductions to the hottest technology and connected electronics. The immersive experiences allowed for:
Consumer interaction with newly launched, live devices the likes of connected wrist-watches, smartphones, tablets and connected cameras.
The friendly, inviting experience allowed in-store sales representatives to engage with consumers, in a non-invasive manner, showcasing the technology and services.
Sales exceeded expectations while consumers reported satisfaction with the presentations and the ability to engage with live devices. Consumers reported, "clarity of product information*" along with an increase in "the right level of information*."
* as measured by ranking attributes of the JD Powers Satisfaction Drivers
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